Unilever’s new CEO wants to make the Dove soap maker popular with influencers as a ‘machine of content creation’

“I don’t have any emotional engagement with any brand when it comes to portfolio management,” Unilever CEO Fernando Fernandez said.

Unilever’s new CEO wants to make the Dove soap maker popular with influencers as a ‘machine of content creation’
“I don’t have any emotional engagement with any brand when it comes to portfolio management,” Unilever CEO Fernando Fernandez said. Read More