Rising Stars by Amazon Ads: Small Businesses, Big Ambitions

By Partner Content on Small Business UK - Advice and Ideas for UK Small Businesses and SMEs

Unveiling the secrets behind thriving small businesses, Amazon Ads presents Rising Stars, a captivating video series that goes deep inside the journeys of emerging companies all over the world. From establishing brand identities to reigniting growth and navigating global expansion, these entrepreneurs’ tales of perseverance and strategic innovation take centre stage.

“We wanted to showcase our sellers’ stories and the endless possibilities for individuals on similar paths,” said Ludovic de Valon, Director of Small Business Marketing at Amazon Ads. “Our aim is to make advertising as simple as possible for any small business by removing uncertainty and spotlighting examples of excellence to inspire.”

Behind the Success Stories

Season 1 shines a spotlight on the resilience of small-business entrepreneurs worldwide, offering an inspiring glimpse into the challenges of building successful global enterprises. Spanning diverse industries, marketing expertise, and growth stages with Amazon Ads, their motivational stories provide valuable guidance for small businesses striving for success.

Featured pioneers in Europe include Scottish-based costume specialists MorphCostumes and Danish outdoor apparel innovators DANISH ENDURANCE. Starting as online-first brands, they leveraged strategic marketing tactics to become global players, building their brand and expanding their customer base.

Meet MorphCostumes

Founded in 2009 by three friends in Scotland, MorphCostumes started with a simple yet innovative idea – the “Morphsuit,” a full-body spandex costume that took the fancy-dress market by storm. After initial rapid growth, this small business faced declining sales as competitors entered the space with similar designs. Follow Season 1 as it delves into the founders’ creative process, their challenges with staying ahead of the competition, and the key role that data-driven digital advertising with Amazon Ads has played in MorphCostumes’ evolution as a small business. Watch the series to see how they transformed from a UK sensation to a leading costume brand across 12 countries.

Meet DANISH ENDURANCE

What started as a small, digital-native brand is now a globally recognized name in outdoor and lifestyle apparel. During the initial phases of their venture, DANISH ENDURANCE explored ways to engage and resonate with their target audience in the digital marketplace. They recognised the potential of leveraging Amazon Ads solutions as a strategic component of their marketing efforts, aiming to improve product visibility, establish brand recognition, and cultivate a loyal customer base, despite lacking a physical retail presence. Follow their journey here.

Empowering Small Businesses

MorphCostumes and Danish Endurance serve as inspiring examples of small businesses realising their global ambitions and becoming success stories. By leveraging innovative marketing strategies and data-driven insights with Amazon Ads, the brands have been able to navigate the complexities of rapid growth and international expansion. As the Rising Stars series highlights, small businesses can empower themselves with the right tools and ad strategies to achieve big results.

“Today, we launch our first ever global docuseries for small businesses showcasing how Amazon Ads can help businesses around the world succeed” said de Valon. “Whether they’re working to grow their brand, launch a new product, or tackle an unexpected challenge, fellow entrepreneurs who have been through a similar journey can relate to a Rising Stars story.”

Watch Rising Stars by Amazon Ads to see how these brands unleashed their global potential with the power of Amazon Ads.

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