McDonald’s has kept Europeans hooked despite its American appeal with its ever-changing menu of local foods and viral TikTok moments
Given its place in U.S. culture, McDonald’s European success might surprise some. But it's a product of the giant's deliberately curated local menus.
Tomas Kauer 
Given its place in U.S. culture, McDonald’s European success might surprise some. But it's a product of the giant's deliberately curated local menus. Read More
