Clive Humby OBE – engaging loyal customers
By Dom Walbanke on Small Business UK - Advice and Ideas for UK Small Businesses and SMEs The post Clive Humby OBE – engaging loyal customers appeared first on Small Business UK.
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By Dom Walbanke on Small Business UK - Advice and Ideas for UK Small Businesses and SMEs
Clive Humby OBE and his wife Edwina Dunn are the minds behind Tesco’s Clubcard loyalty scheme.
His success stems from the use of data analysis and customer engagement and his talks include how to maximise customer service and CRM, branding and reputation, digital and online business and loyalty marketing.
The post Clive Humby OBE – engaging loyal customers appeared first on Small Business UK.
